BMWi Memphis Style

Lapo Elkann and his Garage Italia Customs worked with BMW and the Italian designer Michele de Lucchi to create BMWi MemphisStyle – two unique cars based on the electric i3 and i8. These made-to-order bespoke art cars celebrate Milan’s provocative postmodern movement and its main advocate here, the Memphis Group.The cars on display inside UniCredit Pavilion are a riot of vibrant pop colours and hypnotic patterns with oblique, horizontal and vertical lines running along intersection with sharp surface contrasts as an expression of rebellion from the rigid standards of traditional design. The blocks of colour are perfectly aligned so that the geometric shapes flawlessly follow the curves of the two cars.




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