Golden staircase sits at Dolce & Gabbana Aoyama store

Theatrical lighting illuminates products inside the new black and gold Dolce & Gabbana store in Tokyo by French designer Gwenael Nicolas.

Italian fashion brand Dolce & Gabbana commissioned Nicolas’ Tokyo-based studio Curiosity to create a one-off design for its new store in the wealthy Aoyama district.

The result is a 550-square-metre space that uses dramatic contrasts between pale and dark surfaces to spotlight garments and accessories, with 400 spotlights across the ceiling that move around and switch on and off.

“The lights frame the products and also parts of the walls and floors, so areas appear and disappear constantly,”told Nicolas.”As you try some shoes, a wall display will suddenly come to life in front of you.”




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