La Femme Roje was founded on reflecting the art, design, and ideas of a young ambitious designer and stylist, Rojan Hooshyar. The brand was founded in 2013, mainly by designing Handcrafted shoes which represent the main components of women clothing
Iran Born, Vancouver Based designer, Rojan is the creative director and owner of the Brand. She got her master’s degree in information management but her love for design directed her toward her new path. Rather than self-taught experiences, she also successfully finished the (Footwear pattern making and Footwear design) course and obtained her degree from ArSutoria School to further enhance her abilities in this field. Also, she’s been learning sculpturing through which she manifests lots of her creativities.
The first etudes and samples mostly are Designed and produced by a designer (creative director) in Vancouver and the final production of the products are done after final approval in Iran, Canada and Turkey. Each collection has a different concept, from Rojan’s personal style and her love of different cultures and heritage, minimal approach to different traditions of a selected countries, especially her country, trying to speak in different languages with La Femme Roje clients through different collections.
Not only taking the creative design into mind, looking into offering the best quality ever, but all the raw materials have also been procured from the best suppliers to ensure the consistency towards the aimed quality
Rojan Hooshyar Says:
“As a handcrafted vegetarian brand, treating animals and their lives with respect is our purpose which gives us the aim of adopting the cruelty-free methods to create sustainable materials. We believe in respecting the environment and we are looking into new ways of creating our fabrics with the methods that no harm comes to the animals and through using then everyone can get rid of the use of toxic and chemicals. No more fur, skin or feather in our collections trying using alternative materials instead. We source our viscose in a way that protects our natural world and the breeds that live there. We also respect our work environment and everybody in our team and believe that everyone should be treated with respect and fair Payment. The future of fashion relies on people; those who make our products, who grow the crops, our lovely staffs and amazing customers “
And After Years, La Femme Roje designer started to distribute its design and products in 3 different provinces in Iran and also some other countries, like Toronto, Dubai, Vancouver and Kuwait with the aim to even expand more and all over the world.
The beauty of life is to sew dreams, embroider stories and untie the knots of our days.” Born in Iran and currently, in Canada, I was very determined and adventurous and always into different designs and looks. I was a “Shoe Girl” and was madly in love with shoes so when I couldn’t find what I wanted I started to work on what I had and changed the design and look of the shoes with different elements and that was the time I figured how cool would it be to design my own shoes. Although I had my degrees in management studies, which I should say has helped me a lot in developing my own business, I believed that I could do that. Through self-studies and watching other designers’ inspirations, which later accompanied with different design and styling courses, I started sketching and designing until I created my first line of work, a pair of handcrafted shoes and a bag which are the main elements of women everyday clothing and of course, I focused on 3 things: High quality, outstanding colors, and bold design. I think an article of outstanding clothing with creative bold design can help women of all countries to show their true amazing self.
In addition to designing, I also started styling professionally 3 years ago. I’ve done many editorials in magazines and worked with many photographers. As a creative thinker, I’m very confident in my abilities and like to use my skills for the benefits of the fashion industry and to make any idea into creations.
And…Being in love and inspired by Paris I named my brand La Femme Roje which represents being a woman and I am and will try to bring the best qualities and designs for women, the gorgeous women of my country and all women out there.
My Persia Collection
This collection represents handicrafts of Iran from north to south; Which are created by the amazing Iranian women through their artistic view to life. From weaving to differnt handprints on the textile, they are all unique and one of its kind…
Islamic geometric pattern is one of the main features information of Persian architecture and going further down in history lane it plays an important role in Greek, Roman and even Moroccan designs and architecture too.
Looking at architectural design and each CORNER of it, I fell in love with the symmetry of geometry in Islamic Designs and how they let the light come inside depth. The patterns seem endless, swirling and intertwined, mesmerizing and stimulating to the extent that even western art is inspired by it.
Seeing these amazing arts and patterns is every corner of my country and even when I travel, I named this collection CORNER.