The images are darkly arresting. A young woman hunched and curved into bold shapes in the light and shade of a disused power plant and the waters of the North Sea as the sun sets. The most noticeable component? Her clothes. A warrior whose aesthetic covers retro, classical, and futuristic in a contemporary mélange. It’s no surprise these campaign images, shot by CG Watkins, and art directed by Sacha Quintin and Éric Diulein from Masses, are so cinematic; they were inspired by Andrei Tarkovsky and Ingmar Bergman and the model was chosen for her Sigourney Weaver-esque look. There’s more than a little of the Ripley about these images, catapulted into the setting of Stalker with a (much) better wardrobe.
The designer of these looks and creative director behind the photographs, Antonin Tron, was born in Paris in 1984 and grew up in the world’s fashion capital during the heyday of John Galliano, when fashion was at an apex of glamorous power and celebrity influence. Yet he informs me he was totally un-enthralled by it. “Okay, I was interested in fashion, but in a very distant way,” he concedes. From such beginnings to a place on the coveted shortlist for the LVMH prize, Tron continues to coyly play with the unexpected.