Online licensing platform RightsTrade has signed an agreement with Lionsgate, enabling buyers to access more than 1,300 hours of Lionsgate television programming.
The content includes unscripted series and titles from its Hearst, Ignite, and Tribune libraries. Additionally, RightsTrade has promoted Jaime Otero to managing director to lead its expansion. Otero joined the company in 2014 and had previously been responsible for global sales and partnership growth, as VP of business development.
Lionsgate joins RightsTrade’s roster of content providers — which include Gaumont, Sonar Entertainment, and IndiaCast — giving buyers access to more than 10,000 hours of TV programming and 4,000 films. RightsTrade has 21,000 subscribers in 125 countries.
RightsTrade, which launched in 2015, touts itself as providing 24/7 access to executives in licensing in order to generate incremental sales.