Viviane Sassen is behind M.I.A’s latest song

Fresh from curating the Southbank Centre’s Meltdown festival last week, MIA is back with a new music video – which agency WeFolk today announced was directed by Dutch photographer Viviane Sassen.

Viviane Sassen x Mia: Finally

Set amid a starkly beautiful backdrop of sand dunes and a sea circled by mountains, the stripped-back video for MIA’s latest track Finally features close-up portraits of the singer cut with sweeping scenic aerial drone shots of the desert and coastline. Viviane’s signature is stamped all over the video in bleached out pastel hues while MIA’s creative hand can be detected in the flags and cars which have peppered her previous highly produced music videos.

The video was produced by WeFolk with Baker Kent, with styling by Vanessa Reid at Streeters, and post production by Studio Private.




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