Bally, London, United Kingdom

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Bally, London, United Kingdom

A magnificent, column-lined facade on the corner of Regent Street in Central London beckons design-led shoppers into Bally’s new 400 sq m flagship boutique.

An evolution of the Swiss brand’s experiential multi-functional retail environments, first launched in Milan’s Montenapoleone boutique in 2019, the space is centralised on visual contrasts, juxtaposing marble with terracotta, and alludes to the United Kingdom’s capital city’s topographical and architectural history.

Conceived in collaboration with Seen Displays, a London-based creative design and production agency, the store also boasts pieces designed by materiality-focused designer and maker James Shaw, on a series of strata-focused naturalistic plinths and fixtures, crafted using rammed earth, in a nod to the foundational clay of London’s architecture.

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