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BETTINA into a timeless fashion house

6 mins read

Bettina, effortless chic, made in Kosovo. Fashion designer & stylist

What sparked your interest in fashion?
My interest in fashion began early in my life.
My mother was a Fashionable person and introduced me to this field when I was a child. I can remember playing computer games where I would run my own fashion show, reading fashion magazines and trying on my mom’s clothes to make up different outfits while still young…

What made you take fashion more seriously and make a career out of it?
Growing up, my interest for fashion blossomed along me and I was able to play around with clothes that reflected my unique personality and style. I can’t think of anything else I’d rather do than be a fashion designer.

I decided to pursue a career as a Fashion Designer because this is the career I’ve been wanting to pursue for as long as I can remember.

Are you self-taught or did you study fashion design?
I have a BA degree in fashion design!
While attending the university of art and fashion design I received my formal education for 4 years and gained the technical expertise I needed to create interesting, unique and trendy designs.

Where are you getting your inspiration from?
I love my creative process. It’s all about finding inspiration from around the world. It can be an emotion, silence, a place, my friends, music. Inspiration is all around me.
I am inspired by everything around me, the whole world but, mostly the women who live in it.

I like to observe, I look at the present and I think of the future. I look at the people today, how they dress, what they’re looking for, how they want to live their lives.
But modern women inspire me and push me to create collections for them and the world in which they live.

How do you describe your work?
A combination of nonchalance, confident, beautiful, unpretentious and stylish which is very vintage in nature, with exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives BETTINA a position of superiority. Creative freedom makes me feel alive. Without it, I wouldn’t feel myself. I’m proud that I’ve found it and that I don’t have any boundaries. Creative freedom feels like I have wings and that I can fly. Sometimes, I get scared of flying because I might burn my wings, but this is also a strength, being fearless but knowing that I can always do better. I always pushed my limits and tried not to be scared.

Does your approach differt when designing menswear compared to womenswear?
This is a very tricky question because I am a woman and have difficulties imagining myself as a man but, I do not think the mission can be different because of gender but mostly because of who you are as a person and what you want to communicate with your work. Fashion is about desire and personal expression, but women have that innate instinct to know what they want and why they want it. In the end, everyone wants to look good and feel great, to have attitude and personal style.

What are you fascinated by at the moment? And how does it feed into your work?
These last 2 years, living the whole situation with the pandemic is what fascinates me because the impact it’s had on fashion has been immense and immediate. This made me realize that we should stick to classic shapes, colors… It has so kind of affected all our lives and the way we operate and work, also it affected designers other way around to think down to earth, an aesthetic that is the definition of authentic yet timeless and simple.

I think that’s instinctive, that it comes naturally while working in different circumstances.

What is the biggest lesson you have learned since you started working in the fashion industry?
To follow your dreams and never to give up. Nothing comes for free in this life, you have to fight for what you want. You must always be ready to fight.

What are your future plans?
I want to turn BETTINA into a timeless fashion house!

What is your message to the utopian’s readers?
Enjoy my interview (lol).
Well, enjoy every minute and always embrace yourself, wanting to be perfect is an illness. Don’t forget to spread positivity and always look stylish.

Enri Mato is an urban architect and photographer born in 1986 into a family of artists. His father was a sculptor and his mother was a restorer, who worked at the Louvre Museum in Paris. He grew up in Tirana, where he discovered his interest in photography and art at an early age.

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