EFTYCHIA – AW21 Life Before Birth

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British brand EFTYCHIA launched in 2018, by Greek born designer Eftychia Karamolegkou, a year after her graduation from Central Saint Martins with a MA degree in Womenswear.  EFTYCHIA has been shortlisted for the LVMH prize 2019 and has been showing during London Fashion Week under the support of British Fashion Council since February of the same year. 

The brand balances between traditional tailoring and innovative design, focusing on clean shapes and construction, for an effortless and timeless look.