AMI is a Parisian ready-to-wear brand, launched in October 2010 by Alexandre Mattiussi, a former stylist at Dior, Givenchy and Marc Jacobs.
AMI was founded in Paris and inspired by the city ever since. It offers a complete, high-quality wardrobe, classic and creative, sophisticated and simple.
Through its authentic and friendly approach, the House captures the particular essence of a Parisian nonchalance that blurs the lines between chic and casual.
During Christmas, AMI placed a Christmas tree in front of Centre Pompidou in Paris, which was full of the DNA of it. They handed out hot chocolate to the children for free during the day. Even without the seduction of hot chocolate at night, many people still stopped by this Christmas tree for the AMI logo and ambience: a capital letter A hanging under a red star. At that very period, those visitors who were rushing to the museums were not in a rush anymore.
Red is not only the colour of Christmas but also the iconic colour of AMI. Plus their free hot chocolate, it will be extremely difficult for people to forget AMI at next Christmas when shopping for Christmas. At that moment, Christmas, love, warmth and sweetness plus Paris equals Ami.
Right after that, AMI is now selling “Galette des Rois” on its website, which is named “Galette Ami de Coeur” (Heart of Ami). “The galette des Rois” is a sweet French tradition. Traditionally, it’s served on January 6th – the 12th day of Christmas – to celebrate the Epiphany, a religious feast day commemorating the Three Kings’ arrival to the manger where Jesus was born. Today, it is eaten throughout January and is simply a festive way to celebrate the new year with family and friends, regardless of religious background.
On the occasion of the Epiphany, the House is creating its limited edition Galette des Rois – Ami de Cœur.
Crispy puff pastry, frangipane almond cream. A bean is hiding inside.
Special creation available on Saturday January 8 and Sunday January 9.
Meet in front of our AMI Beaumarchais boutique, from 1 p.m. to 6 p.m.
Limited quantities. Payment by credit card only.
4 people – 25 €
109 Boulevard Beaumarchais
+33 9 83 27 65 28https://www.amiparis.com/fr/galette-ami-de-coeur