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Jessica Rybecká / the future of ads

Jessica Rybecká Utopian Mgazine

Jessica Rybecká, scale e-commerce brands to 7 to 8-digit annual sales using online marketing on social media | Performance Marketing | Facebook & Instagram Ads

Can you tell us a bit about yourself?
I am 25 years old, currently living in Vienna. I have been doing online marketing since 2018.

Do you remember the first day when you start make ads on Facebook?
Absolutely! I started my first campaign with $50 and thought that I would get a ton of new orders the next day. Unfortunately, it took me a few months to get my first order, but it was a great feeling.

How does social media benefit a business?
There are two different niches of social media. The first one is organic social media and the second one is paid social media. Paid advertising helps you show your product to the right people. This way your revenue increases and your business can grow quickly.

Can you take up social media marketing for B2B businesses?
The benefits are pretty similar to a B2C business. You’ll get results faster, increase your revenue and more people will know about your product/service this leads into an increase of their market share.

Jessica Rybecka Utopian Magazine

What would you say are the key elements for starting and running a successful business?
The four most important elements are:

  • USP (unique selling propositions)
  • Market fit
  • Evergreen product (products that are not seasonal)
  • A niche with high demand

Name 5 essential elements of a marketing campaign?
The most important thing is to choose the right creative(s). Other than that, the right conversion event, budget, the correct landing page and never forget the URL parameters.

What are some useful digital marketing tools?

  • Tracify (tracks 99.99% of your purchases, leads, etc.)
  • Triplewhale or TrueProfit (analytics tool)
  • Google Drive
  • Asana or ClickUp (task management tool)
  • Slack (communications tool)

What are the marketing channels that you have experience working in?
I began with Facebook & Instagram ads and now I am also doing TikTok ads.

How do you use social media for marketing?
We use Meta & TikTok Ads to acquire customers. With the right strategy and creatives, you can scale almost every brand.

What is your message to the utopian’s readers?
give up! You never know how close you are to your success.

What do you hope to see happen in the near future?
That agencies invest more time into analyzing their creatives and also simplify their media buying.
Also, World Peace would be great as well.

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Utopian Magazine is an magazine focused on the intersection of Art Politics and Urban Culture.

With contributors from every continent and at every stage of their careers, we are the “city” for singular voices, incisive ideas, and critical questions.

In a domain of high consumption, high pollution of images and falsity, Utopian Magazine proposes to build a virtual city to create a network for Utopian citizens.

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