The hectic fashion season in Paris is upon us again, just as now we are entering the third year of the pandemic before even realising it.
Even though many fashion brands still prefer digital presentations for various reasons, many have resumed offline presentations at this moment.
Although the fashion industry is starting to recover in the post-epidemic period, we are also aware of the massive changes during the pandemic. Brands are showing us other options besides online presentations and offline runways.
In 2022 the brand is increasingly focusing on partnerships with galleries and museums. Besides Musée Yves Saint Laurent, Musée des Arts Décoratifs and Palais Galliera, which are well known in Paris for their frequent fashion exhibitions, more and more brands are looking for and establishing other avenues of publicity besides PR agencies.
Meral Akrour is holding a press presentation in an art photo gallery located in THE third district in Paris. They are going to represent the A/W 2022 Couture and Ready-To-Wear Collections.
ABOUT THE DESIGNER
Meral Akrour settled in Paris at the age of twelve from Turkey. Her father used to work as a tailor of Haute Couture. He shared his enthusiasm for such artistic expression with Meral in her early years.
Meral entered ESMOD to pursue her study in “Styling and Design.” She advanced her skills while working in renowned fashion houses such as Yves Saint-Laurent, Azzedine Alaïa, Elie Saab, Margiela, Lanvin, Loewe, Louis Vuitton, Kenzo.
She now specialises in tailoring, and she launched her own trademark: Meral Akrour Paris and a workshop in Paris’s third district.
Meral has devoted the focus of her collections to the modern female character.
Eric Tibusch was invited to present his couture into the Crocodile room during the last fashion exhibition around Animal kingdom in Florence Italy.
ABOUT THE DESIGNER
Eric Tibusch, a passionate fashion lover and keen observer, learns his trade through his years of experience in prestigious houses such as Isabel Marant, Jean-Paul Gaultier in 1998.
In 2005, he was appointed Artistic Director of “Fashion Program Development France” at Copenhagen Fur, after having brought him in collaboration with new houses such as Rick Owens, Revillon, Under Cover, Number 9, Lagerfeld Gallery, John Galliano, Véronique Leroy, Andrew GN, Renaud Pellegrino, Aider Ackermann or Richard René. In 2006, he created his own company and offered his talents as Artistic Director to the Maison Jacques Fath, Psy Monté Carlo, Clio Blue. In 2014, a new adventure begins with China. Caught by a Chinese group, Eric becomes Executive Creative Director.
His very sharp vision of clothing and his extreme sense of detail make his Haute Couture recognizable beyond the singularity of his style and his creative bias. Personalities are crazy about his creations, which are as singular as they are wildly elegant.
His creative universe is growing through collaborations in different artistic universes, Ready to wear and mass market, Jewellery, Stage Costumes, Cinema, Beauty, Cosmetics, Music, Contemporary Art, Interior Design, Furniture.
SAVE THE DATE
Saturday March 5, 2022 from 11 a.m. to 7 p.m.
Sunday March 6, 2022 from 12 p.m. to 6 p.m.
143 STREET OF THE TEMPLE ‧ 75003 PARIS