Shein Commits USD50 Million Fund to Boost Sustainability

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UKRAINE - 2021/08/02: In this photo illustration a Shein logo of a Chinese online fashion and sports retailer is seen on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

On June 7, Liz Ricketts, Co-founder & Director of The Or Foundation announced for the first time at Global Fashion Summit held in Copenhagen that fast fashion giant Shein commits USD$50 million fund, starting with a $15m donation to The Or Foundation, to help address the rising global textile waste problem and support labour workers.

The Or Foundation will use the money to expand its Mabilgu Apprenticeship Program for young women in Ghana, and incubate community businesses to transform textile waste into new products. The donation also aims to ensure better working conditions at the Kantamanto market in Accra.

However at the same time, Shein was questioned for public greenwashing.

Liz Ricketts also pointed out “what we see as truly revolutionary is Shein’s acknowledgment that their clothing may be ending up in Kantamanto, a simple fact no other major fashion brand has been willing to state as yet.”

Other fashion companies are being urged to step up and take responsibility for their textile waste.

Fashion Stylist & Editor

Born and raised in Shanghai, living and working in Paris.
Academic background: English Literature, History of Western Art
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