Bally, London, United Kingdom

A magnificent, column-lined facade on the corner of Regent Street in Central London beckons design-led shoppers into Bally’s new 400 sq m flagship boutique. An evolution of the Swiss brand’s experiential multi-functional retail environments, first launched in Milan’s Montenapoleone boutique in 2019, the space is centralised on visual contrasts, juxtaposing marble…

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